Raleigh Digital Marketing Campaign

Sports Equipment, Cycling, Fitness & Lifestyle

Digital Marketing and UX app Design for Raleigh targeting Gen Z consumers

This project developed a digital marketing concept for Raleigh, the iconic British bicycle brand, to revitalise its appeal among Gen Z while maintaining engagement with its loyal Gen X audience. By leveraging Raleigh’s rich heritage and combining it with modern digital innovations, the strategy focuses on re-establishing the brand as a leader in the cycling market through targeted campaigns, a custom app, and creative partnerships.

Project Details

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