Who we are

As a ✨graduate✨ in Fashion Marketing and Branding from NTU, I am passionate about blending creativity, strategy, and sustainability to redefine the fashion industry. My background combines expertise in fashion marketing, branding, public relations, and digital marketing, supported by a strong foundation in textiles and business. This unique skill set empowers me to deliver impactful, innovative, and meaningful solutions that inspire change and drive results.

Driving Responsible Innovation

Sustainability is a core value for me—not just a trend, but a commitment. I’ve earned the SIP certificate and the Sustainability Award, reflecting my dedication to embedding responsible practices into every aspect of my work. By pairing this commitment with my forward-thinking approach, I aim to create lasting value for brands and their audiences.

My journey in fashion began with an obsession for design and the influence of iconic figures like Christian Dior and Alexander McQueen. Dior’s femininity and McQueen’s fearless creativity sparked a lifelong passion for fashion. While my early days were spent sketching dresses, my path evolved as I discovered my strength in creative business strategy—a seamless blend of artistry and analytical thinking.

From Design Dreams to Strategic Vision

Passion, Strategy, and Impact

Pursuing Fashion Marketing and Branding at NTU felt like the perfect alignment of creativity and business. It’s a space where I thrive, bringing enthusiasm, dedication, and a collaborative mindset to every project.

My ambition is to grow within this field, transitioning into a leadership role that champions both creativity and responsibility.

Let’s connect to collaborate on projects that push the boundaries of fashion, foster innovation, and create meaningful, lasting impact!

“Whatever you do – whether for work or pleasure – do it with passion! Live with passion.”

– Christian Dior

It’s All About Experience…

Experience, Placements & Work Experience…

  • Managed cross-cultural communication to ensure cohesive storytelling and alignment with project goals.
    Utilised data-driven insights and trend forecasting to support the development of effective marketing campaigns.
    Supported UX design improvements and website optimisation.

  • Engaged in an international partnership with Fashion Institute of Technology (FIT) students, driven by a live brief from Aromatherapy Associates.
    Focused on crafting innovative solutions for selling scent in the digital space, emphasizing consumer experience and creative problem-solving.
    Developed a detailed reflective report, analysing collaborative processes, embracing challenges, and proposing actionable strategies for personal and professional growth.

  • Developed a three-year marketing strategy and one-year communication plan to attract and engage Gen Z consumers, leveraging insights from market research and trend analysis.
    Proposed innovative initiatives such as a luxury resale app and NFT integration, alongside influencer-driven campaigns, while maintaining the brand’s luxury identity.
    Delivered a successful pitch to Aspinal representatives, earning recognition for strategic creativity and technological innovation

  • Managed marketing for Riber Products, Chewtopia, and Disc Golf UK, including social media, ambassador programs, and PR events. Conducted market research to identify growth opportunities and drive innovation.
    Led SEO enhancements, website management, and social media for water sports brand.
    Organised ambassador programs and a PR event to launch new products.

  • Enhanced brand presence through targeted campaigns and ambassador partnerships.
    Supported brand development and marketing strategy refinement with consumer insights and trend analysis.

  • Delivered marketing strategies for diverse clients, including government agencies and skincare brands, focusing on community engagement and product launches. Project Management skills and organisation as well as developed networking and outreach strategies